Problem / Goal: The new patient welcome guide existed only as a physical handout, making important information difficult to access for patients before or after their visits. The goal was to improve accessibility, clarity, and usability by converting the guide into a dedicated and easy to use section on our website that allows for more in depth information. Action: Reviewed the existing welcome guide and reorganized the content for a digital format. Created a new section on

Problem/Goal: The organization was in need of stronger visibility and trust within the communities that we served. While there was a team that attended events there was no consistent strategy for how to engage the attendees, or how to convert the in-person interactions into meaningful follow-ups. Action: We took a deeper look at the events that were attended in the years prior and made strategic decisions on what events would be most beneficial to attend in the next year. I

Problem: The website content was outdated and did not clearly reflect the organization's services, tone, or community focused mission. Key pages lacked engaging visuals and clear messaging. The goal was to refresh the site's content and improve upon the clarity, consistency, and user experience. Action: Reviewed the website in it's entirety and identified outdated content, gaps in messaging, and general opportunities for improvement. The first step was to overhaul the home